Geoff Whitmore is a value maximizer and efficiency nerd, always on the hunt for the next great deal.

Geoff is a personal finance and travel writer based in Fort Worth, Texas. With deep domain expertise, he has spent years educating consumers on how to maximize value in rewards, cash-back, and other loyalty programs.

An avid traveler, Geoff’s laptop and noise canceling headphones are the items he relies on to get focused and in his writing zone. Geoff has created multiple consumer guides that inform readers about rewards redemption, travel hacking, personal finance, and consumer value opportunities.

Since starting his own rewards travel & financial blogs in 2011, his work has been featured on,,,,, and

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